Edmark got the idea for this technique while teaching design at Stanford University. He was inspired by something called the "Fibonacci Sequence," a natural-occurring design in nature, and knew he had to use it in art!
The name comes from the Italian mathematician Leonardo Bonacci (who was known by Fibonacci). He introduced this sequence of numbers to the world in 1202 in his book Liber Abaci.
This sequence is something that you can see in objects like pine cones, flowers, and seashells. The way the sequence comes together makes it perfect for hypnotizing pieces of art!
The light hits every crevice of these sculptures and the spinning captivates anyone who lays their eyes on them. In the time since Edmark posted this video online, it's been shared thousands of times and viewed by more than 1.4 million people!
Edmark not only is an artist, but he's a designer, inventor and teacher at Stanford University. He designed each individual bloom's particular form and behavior with a unique parametric seed he calls a phi-nome.
While a 3-D zoetrope animates a sequence of small changes in objects, a bloom animates as a single self-contained sculpture. The animation effect is achieved by progressive rotations of the gold ratio, the same ratio that brings forth the spiral patterns found in pine cones and sunflowers.