Son's Plea For Sad Dad Behind Counter Of Empty Donut Shop
Marilyn Caylor 3/18/2019
Any entrepreneur will tell you that there's no such thing as overnight success, especially when you're launching a mom and pop store in a sea of established big name brands. Running a business can get even tougher when you're the owner, manager, baker, and cashier all rolled into one! But, that didn't stop Billy By's dad from offering up some of the sweetest treats in town with his new donut shop.
Unfortunately, the bakery's Grand Opening in Missouri City, Texas was met with an empty parking lot. Even the proverbial crickets didn't show up to make any noise! Dad's sullen face was too much for Billy to take, so he took to Twitter in the hopes of drumming up a little bit of business.
Billy, who the donut shop was name after, sent out a tweet shortly after the shop closed. He was hoping that some of his friends, and maybe a few random locals in the community, would see it and stop by the next day. Next to pictures of his disheartened father, he captioned:
"My dad is sad cause no one is coming to his new doughnut shop."
Billy's father, Satharith, could be seen standing next to a couple of full cases of unsold donuts. But, all of that was about to change. We all know that social media has the power to change lives in an instant, but Billy had no idea what kind of stampede his "sad dad" tweet would lead to!
Later that evening, Billy was astounded to discover that his "sad dad" plea had been retweeted hundreds of thousands of times! Even the shop's Instagram page went from a couple of dozen of followers to 125,000 in one fell swoop.
In the social media frenzy that followed, Billy happily warned his father to make lots of extra donuts the next morning. The elder man had no idea what Twitter or Instagram was, but he'd soon find out! The By's had to call aunts and other family members to come help bake up more pastries after the shop quickly sold out.
Billy tweeted an update thanking the everyone in the community, and around the world, for supporting his family's small business.
"Just wanted to update y'all! We completely sold out of donuts and kolaches! You are all amazing. I can't thank everyone enough for coming out and supporting local businesses. This means so much to my family."
Although sometimes it seems like big brands like Dunkin' Donuts and Krispy Kreme reign supreme, people are starting to remember that it's actually mom and pop shops that make the world go round. Once again social media, and Twitter in particular, showed us that love and support is just 280 characters away.